Management Board

Roland Chochoiek, CEO

  • Joined VIA optronics as Chief Marketing Officer in August 2022, appointed to Chief Executive Officer in August 2023
  • Former Executive Vice President and Head of the Electronics Division for Heitec AG
  • Former Managing Director and Executive Vice President for Rittal GmbH & Co. KG/Rittal RES Electronic Systems GmbH
  • Master’s in Electrical Engineering and degree in Business Administration with a major in Marketing

Juergen Eichner, Founder

  • Founded VIA optronics in 2005
  • Former Head of Sales EMEA for White Electronics Design Corporation
  • Former Business Development Manager & Director of Origin Germany B.V.’s Service Group
  • Former Development Engineer, Project Manager, Group Leader and Head of Electronic Service Center at Diehl Stiftung & Co. KG

Dr.Markus Peters, CFO

  • Joined VIA optronics in July 2021
  • Experienced Financial Officer in listed industrial companies
  • Former Chairman of the Supervisory Board of LPKF Laser & Electronics AG
  • Ph.D. in Business Administration, graduate classes in Germany and the USA